HTML Data Attributes: One of the Original State Management Libraries

3 minute read

I was streaming recently and discussed how I implemented part of a graph I was building out.

The graph is interactive, where you can navigate with the keyboard or hover over parts of the graph and a list item is bolded.

A graph component showing the most used programming languages with a horizontal bar that has different colours whose widths are the percentage of each most used language. As items are hovered or given focus with the keyboard, the associate language text and percentage is bolded.

Here's the pull request.

The https://github.com/open-sauced/app/pull/2158 repository on GitHubOpenGraph image for https://github.com/open-sauced/app/pull/2158

So what's this have to do with HTML data attributes? Well, before we get into that, what is an HTML data attribute? And what is an HTML attribute?

HTML elements have a predefined set of attributes that are valid attributes. You are probably familiar with a lot of them.

For example, a text input, is an input HTML element that has a type equal to text. type is an attribute.

Another one you are likely familiar with is class. This is the attribute you use to add one or more CSS classes to an HTML tag.


<a href="/awesome-product" class="funky-link">Awesome Product</a>

Note: If you've worked mainly with React, the className prop on a component generates an HTML class attribute when your component renders.

You can create non-standard attributes, like item or productId that will work, but if you want to access them, you would have to access them via the attribute getter, e.g.


// Get the awesome product HTML element.
const someElement = document.querySelector('#awesome-product');

// get attribute returns the value or if there is none, it returns null
const productId = someElement.getAttribute('productId');

If you have a lot of these bespoke attributes, you'll always have to use .getAttribute().

Insert "There must be a better way" GIF here. 🤣

There is a better standard way to go about this, data attributes. Data attributes are a standard part of HTML. All you need to do is have them begin with data- and if the rest of the attribute is more than one word, separate them with hyphens.

For example, our productId would now become data-product-id. That looks like many extra characters, and we're still using .getAttribute.

Although, .getAttribute works, it's not necessary. HTML elements, when accessed via JavaScript, have a special property called, dataset. The dataset property contains all the data-* attributes.

So for example, if I wanted to get the value of the data-product-id attribute, I can do the following:


// Get the awesome product HTML element.
const someElement = document.querySelector('#awesome-product');

const productId = someElement.dataset.productId

So a few things are happening under the hood. All the data attributes when accessed via the dataset property no longer have data- in their names, and when the attribute has more than one word in it like data-product-id, it gets converted to camel case, productId.

The real power of this is if there are several of these attributes on an element, they're all available under the dataset property.

As mentioned at the beginning, I'm currently using a data attribute in the graph I made, but if you happen to be reading this on dev.to, they leverage data attributes quite a bit.

DEV is a Rails monolith, which uses Preact in the front-end using islands architecture. The reason why I mention all this is that it's not a full-stack JavaScript application, and there is no state management library like Redux or Zustand in use. The data store, for the most part on the front end, is all data attributes.

If you use the browser tools to inspect the home page of DEV, you'll see that the body HTML element is jam packed with data attributes.

some of the markup from the dev.to homepage showing data attributes in use on DEV

State management libraries are definitely useful in certain contexts, but sometimes leveraging what the platform gives you, like data attributes, can be beneficial for your use case.

<p data-bye="That's all folks">Later</p>